We choose the most appropriate for your project objective and seek to understand your business requirements before we suggest a solution.

We offer:

Advice
M-Lab believe that only well thought out and well executed research should ever be conducted. We are happy to speak to clients and potential clients prior to any programme of research is conceived, and advise on the most appropriate research solution. This advice is free and we are happy to chat through research issues at any time.

Consultancy
To help implement business strategy, project manage internal research projects and co-ordinate different business objectives.

We can help clients to look at existing research to draw insight and information, using the expertise of our sister company 3000ft. We also have experience in analysing industry surveys e.g. RAJAR, NRS

We can offer stand alone consultancy or as an element of a wider project to ensure any research embarked upon is useful and targeted.

Qualitative Techniques
Whether you require recruitment, moderators or an integrated approach, we can help. Our sister company, acefieldwork, has a dedicated team of project management and field resources to call upon for all size of project.

Quantitative Techniques
As you would expect from a full service research agency we can offer face to face, telephone, online, hall tests, self completion and other methodologies. Drawing on the extensive in-house data collection, fieldwork and analysis resources of sister companies FDS International and Maven Research we provide a seamless 'one stop shop' in terms of project delivery.

Eye Tracking
Follows direct eye movement of respondent and documents exactly what is seen (and missed) as people view marketing efforts. It documents focal points at 60 readings per second and isolates the attention given to each element or message in a marketing piece - visuals, headline, copy points, and so on.
Important within the media industry, eye-tracking measures subconscious behaviour. It can be used in conjunction with recall questioning - checking whether a message has been seen and remembered. Unseen is unsold!

Panel Building/ Database Management
We have extensive experience of sourcing and maintaining panels both online, postal and telephone.

Statistical Analysis
Support is provided by an in-house specialist team who can offer bespoke solutions from segmentation to perceptual mapping.

Creative Design
From initial brainstorming on the branding of a project to coming up with innovative ways to present the data M-Lab can provide support where required.

M-Lab provides the best services available rather than being restricted by a set offering.